Visual foundations

Visual elements like colors, icons, photography, and typography are essential in every experience we build.

Content design

QuickBooks products and services are nothing without content. These guidelines help us design useful product and marketing content as well as present the customer’s own business info. To see Intuit content guidelines, visit

Marketing guidelines

These standards and tactics help us create experiences that bring new customers to QuickBooks products and supplement those products with additional information.


Download these files, assets, and tools to start creating, managing, and sharing designs.

Get connected

Need help figuring out what pattern to use? Not sure how to apply the right visual style to your design? Want to figure out how to improve the content customers see? Connect to the design systems team for answers.

Most frequently viewed components