Use live text
Text should be “live”, or placed directly in HTML for almost all use cases. This ensures that the email is readable even if the recipient has images off.

Think responsive design
About 40% of users open QuickBooks emails from a mobile device. All modules include mobile responsive layouts.

Mind the fold
In email, the fold is considered 400px from the top so it’s best practice to ensure at least the H1 (if not more content) is above the the fold.

Preheaders
To remove clutter at the top of an opened email, ensure the preheader is hidden from view. Now, the recipient to focus on the primary message. Please note: this technique still allows for the preheader to appear in the message preview pane—providing all the advantages of a preheader without the distractions.

View online
The “View online” link is now located in the footer of the email. This link is very seldom clicked (most campaigns find that around 1% of clicked links are the “View online” link).

Salutations and signing off

Do

Thanks! The QuickBooks Team

The QuickBooks Team

—————————————

Hello, Tom

Hello there, Tom

Hey Tom

Don’t

Regards, Hugs, XoXo

QuickBooks Self-Employed Team

—————————————

Hello Tom,

Hello there, Tom,

Sup Tommy,

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