Use live text
Text should be “live,” or placed directly in HTML for almost all use cases. This ensures that the email is readable even if the recipient has images off.

Think responsive design
About 40% of users open QuickBooks emails from a mobile device. All modules include mobile responsive layouts.

Mind the fold
In email, the fold is considered 400 px from the top so it’s generally better to ensure at least the H1 header (if not more) is above the the fold.

To remove clutter at the top of an opened email, ensure the preheader is hidden from view. This helps the recipient focus on the primary message. This technique still allows for the preheader to appear in the message preview pane—providing all the advantages of a preheader without the distractions.

View online
The “View online” link is located in the footer of the email. Users rarely follow this link, but it’s useful for some customers. Most campaigns find that around 1% of clicked links are the “View online” link.

Salutations and signing off


Thanks! The QuickBooks Team

The QuickBooks Team


Hello, Tom,

Hello there, Tom,

Hey Tom,

Hi Tom,


Regards, Hugs, XoXo

QuickBooks Self-Employed Team


Hello Tom

Hello there, Tom

Sup Tommy

Hi, Tom,

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