Brand foundations

Get inspired and excited to build QuickBooks into a global iconic brand while delivering on our mission and vision.

Primary elements

Learn more about our brand equities like logo, font, color, and photography, and how we use these elements to elevate the QuickBooks brand.

Secondary elements

Our graphic elements, illustrations, motion, and video styles are rooted in our character traits that bring a level of modernity, freshness, energy, and delight.

End-to-end vision


Bolt visual library 

Our story

See how our brand speaks to and supports small businesses and self-employed workers.

Learn more