Tell a great story
Visual metaphors dramatize and simplify the representation of a process — informing and celebrating the customer’s journey.
Purposeful and engaging
Motion highlights key information, defines spatial relationship, and communicates progress — creating memorable interactions.
Connect actions to outcomes
Motion provides a visual response to an action, seamless transitions between states help focus and guide to complete tasks.
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Types of motion
There are two types of motion we apply to our experiences – micro-motion and storytelling.
Forward momentum
We communicate progress and a sense of accomplishment to our users with forward movement.
