Tell a great story

Visual metaphors dramatize and simplify the representation of a process — informing and celebrating the customer’s journey.

Purposeful and engaging

Motion highlights key information, defines spatial relationship, and communicates progress — creating memorable interactions.

Connect actions to outcomes

Motion provides a visual response to an action, seamless transitions between states help focus and guide to complete tasks.

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Types of motion

There are two types of motion we apply to our experiences – micro-motion and storytelling.

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Forward momentum

We communicate progress and a sense of accomplishment to our users with forward movement.

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