New feature badges inform customers about a new product feature. The badge appears in context with the new feature for no more than 30 days since the customer’s last sign-in.
When to use new feature badges
Use this badge when we add a new feature to a product and want to let customers know.
- Primary use: To draw attention to a new navigational element that points to a new product feature
- Secondary use: To draw attention to a new area within an existing feature
These three examples show what the new features badge looks like.
Example 1. New feature badge on left nav
Example 2. New feature badge on tabs
Example 3. New feature badge on flyout
Note that NEW shouldn’t appear as part of the image. And it should never be a persistent part of the product.
For existing customers, new feature badges appear for 30 days.
For new customers, no new feature badges appear. For these customers, everything is new!
After 30 days of using the product, new feature badges can start appearing.
Dismissing the badge
- Once the customer accesses the new item or exposes the new feature area, the badge stops appearing.
- QuickBooks Online multiuser company:
Individual company users need to dismiss the badge by accessing the new feature. The badge persists for other company users until they check out the new feature or until the badge stops appearing after 30 days.
- QuickBooks Online Accountant multiuser firm:
The firm user needs to dismiss the badge by accessing the new feature, and then the new badge will stop appearing in the firm user’s view of their customers’ QuickBooks. But the badge will still appear for the firm’s customers until those customers check out the new feature.
Again, for companies, firms, and existing users who don’t access the new feature, the badge goes away after 30 days.
To help customers who are using the product with screen readers, the aria label should be set as “New [feature name]” or “[Feature name] new.”