To access current lifestyle photography assets and usage guidelines, check out the FY21 Brand Campaign Photography Guide.
For more information, contact Suncica Lukic.

Style

Our photographic style is optimistic and authentic. It highlights real QuickBooks customers in their own environment. Real customers, real stories, real pride. We want our audience to trust the people, their stories, and our brand. These moments are authentic, and they help us see their stories in an honest, direct, and trustworthy way.

Celebrate each individual’s unique personality.

Only use natural, intriguing, and striking images that show people who work for themselves in their workspaces doing their jobs.

Capture the interesting textures of the spaces and the unique look and feel of each person and their work.

Images are a celebration of our subjects, their lives, and what they’ve achieved.

Don’t ever distract from the subject being the hero.

Don’t use photos that are overly staged or contrived.

Don’t use subject matter that are current industry clichés, overnight successes, and quirky made-up jobs.

Visual Tone

Our image style is optimistic and authentic. It highlights real QuickBooks customers in their own environment. Real customers, real stories, real pride. Images that celebrate each individual’s unique personality. Nothing should ever feel staged or contrived. Natural, intriguing, and striking images showing people who work for themselves in their workspaces, doing their jobs. We want to capture the interesting textures of the spaces, and the unique looks and feels of each person and their work. These images are a celebration of our subjects – their lives and what they have achieved. Nothing should ever distract from the subject being the hero of the imagery. Shooting low angles is an important approach to capturing this feeling.

We want our audience to trust the people, their stories, and our brand. These moments are authentic, and they help us see their stories in an honest, direct, and trustworthy way.

Wardrobe & Styling

No one woke up this morning thinking they were going to have their picture taken. They got dressed just like any other day before they head out to work. This is our approach. Dressing people in their own clothes helps to aid authenticity and make our subjects feel at ease, like themselves.

Like wardrobe, styling should be true to the subject’s actual space. Some cleanup will often need to be done to simplify the scene (we should remember we have a message to communicate), but we should avoid where possible dressing with our own props. If necessary, propping can be use to communicate the vocation or role of that individual.

Props

Props are purposefully chosen. It’s all about the subtleties – nothing should be overly obvious. There is nothing wrong with a little mystery.

Props can be an important part of telling the story and denoting the type of vocation the subject has. If needed and where possible, we should engage our subjects before the day to ask for specific props we want to use.

Lighting

The light is clean with a clear direction. On a conceptual level, this helps to highlight the moment of pride of the individual. Focused light helps to give the image a cinematic feel, dramatizing our subject as the hero of the scene.

Where possible the environmental lighting should be natural and not staged. If required minimal supplemental lighting can be used. Utilizing and creating contrast of shadows and highlights helps to heroize our subjects.

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