Storytelling

Animations that inform and celebrate key moments on the customer’s journey. Storytelling animations are expressive and help set the tone.

 

Narrative
Illustrate how to complete a task or communicate progress.

Polite interruption
When appropriate, animations might interrupt to inform or educate.

Minimal interaction
The system auto plays animations with minimal to no interaction required.

Micro-motion

Seamless transition between states in an interface. Micro-motion is a subtle way to help focus and guide customers.

 

State change
A response to user interaction or system status that transitions from one context to another.

Guiding
Helps provide focus and a clear next step.

Natural
Subtle and imperceptible while creating a signature feeling to the experience.

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Forward momentum

We communicate progress and a sense of accomplishment to our users with forward movement.

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Animation easing

Easing adds acceleration and deceleration, creating motion that resembles the way things move in the physical world.

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