Content is why customers use our products. They come to us to manage their own content (business and tax information) and to see other content that helps them do it better. We employ voice, tone, style, and strategy to design content our customers need to succeed.
Voice and tone
When we design user interfaces, conversations, help articles, and other content, we act as a proactive champion, working for our customers. Our voice and tone attributes and principles help us know what it feels and sounds like to be this champion.
More content fundamentals
Find additional guidance for specific content channels, such as conversational interfaces, emails, and help. And make sure editorial style issues and terms don’t get in customers’ way.