Primary modules
These modules act as the “hero” and should communicate the main point of the email. Use only one primary module per email.
Secondary modules
Secondary modules stack below the primary module. Use a maximum of three secondary modules per email.
Tertiary modules
Decorative modules for the advanced user. Use a maximum of two tertiary modules per email.
PM-01
- h1: 55 characters max
- Subhead: 110 characters max
PM-02
- Image dimensions: 600×224 or 600×284
- h1: 55 characters max
- Subhead: 110 characters max
PM-03
- h1: 45 characters max
- Subhead: 100 characters max
PM-04
- h1: 55 characters max
- Subhead: 110 characters max
PM-05
- Image dimensions: 600×340
- h1: 55 characters max
- Subhead: 110 characters max
PM-06
- Image dimensions: 520×340
- h1: 55 characters max
- Subhead: 110 characters max
PM-07
- Image dimensions: 216×415
- h1: 45 characters max
- Subhead: 100 characters max
PM-08
- Image dimensions: 240×290
- h1: 30 characters max
- Subhead: 95 characters max
PM-09
- Image dimensions: 280×300
- h1: 30 characters max
- Subhead: 95 characters max
SM-01
- h2: 85 characters max
- h3: 35 characters max, each
- p: 55 characters max, each
SM-02
- h2: 85 characters max
- h3: 30 characters max, each
- p: 100 characters max, each
SM-03
- h2: 85 characters max
- p: 200 characters max
SM-04
- 180 characters max for the primary quote
SM-05
- h2: 35 characters max
- p: 85 characters max
SM-06
- Subhead: 80 characters max
SM-07
- h2: 50 characters max
- p: 115 characters max
SM-08
- h2: 35 characters max
- p: 115 characters max
SM-09
- h2: 35 characters max
- p: 100 characters max
SM-10
- h2: 35 characters max
- p: 100 characters max
SM-11
- 260 characters max, per paragraph
- 190 characters max, per bullet
SM-12
- h2: 35 characters max
- p: 100 characters max
SM-13
- h2: 35 characters max
- p: 100 characters max
SM-14
- h3: 60 characters max, each
- p: 80 characters max, each
SM-15
- For use in “Needs Attention” message types only
- h3: 115 characters max, each
- p: 200 characters max, each
SM-16
- For use in “Critical” message types only
- h3: 115 characters max, each
- p: 200 characters max, each
SM-17
- h2: 85 characters max
- p: 50 characters max, each
TM-01
- Use sparingly to add visual interest
- No more than two Tertiary Modules per email
TM-02
- Use sparingly to add visual interest
- No more than two Tertiary Modules per email
TM-03
- Use sparingly to add visual interest
- No more than two Tertiary Modules per email
TM-04
- Placement is fixed at the top of the email
- 50 characters max
- Use sparingly to add visual interest
- No more than two Tertiary Modules per email
COM-01
- 520x1px visual separator for use between related modules
COM-02
- 600x8px separator for use between modules that are separate topics
