When creating an email, think of these modules as lego bricks from which a layout can be built to best communicates your message. We have a rich visual system in place for differentiating between message types, read more about message types.

 

Understanding modules

Primary modules
These modules act as the “hero” and should communicate the main point of the email. Use only one primary module per email.

Secondary modules
Secondary modules stack below the primary module. Use a maximum of three secondary modules per email.

Tertiary modules
Decorative modules for the advanced user. Use a maximum of two tertiary modules per email.

PM-01

  • h1: 55 characters max
  • Subhead: 110 characters max

 

PM-02

  • Image dimensions: 600×224 or 600×284
  • h1: 55 characters max
  • Subhead: 110 characters max

 

PM-03

  • h1: 45 characters max
  • Subhead: 100 characters max

 

PM-04

  • h1: 55 characters max
  • Subhead: 110 characters max

 

PM-05

  • Image dimensions: 600×340
  • h1: 55 characters max
  • Subhead: 110 characters max

 

PM-06

  • Image dimensions: 520×340
  • h1: 55 characters max
  • Subhead: 110 characters max

 

PM-07

  • Image dimensions: 216×415
  • h1: 45 characters max
  • Subhead: 100 characters max

 

PM-08

  • Image dimensions: 240×290
  • h1: 30 characters max
  • Subhead: 95 characters max

 

PM-09

  • Image dimensions: 280×300
  • h1: 30 characters max
  • Subhead: 95 characters max

 

SM-01

  • h2: 85 characters max
  • h3: 35 characters max, each
  • p: 55 characters max, each

 

SM-02

  • h2: 85 characters max
  • h3: 30 characters max, each
  • p: 100 characters max, each

 

SM-03

  • h2: 85 characters max
  • p: 200 characters max

 

SM-04

  • 180 characters max for the primary quote

 

SM-05

  • h2: 35 characters max
  • p: 85 characters max

 

SM-06

  • Subhead: 80 characters max

 

SM-07

  • h2: 50 characters max
  • p: 115 characters max

 

SM-08

  • h2: 35 characters max
  • p: 115 characters max

 

SM-09

  • h2: 35 characters max
  • p: 100 characters max

 

SM-10

  • h2: 35 characters max
  • p: 100 characters max

 

SM-11

  • 260 characters max, per paragraph
  • 190 characters max, per bullet

 

SM-12

  • h2: 35 characters max
  • p: 100 characters max

 

SM-13

  • h2: 35 characters max
  • p: 100 characters max

 

SM-14

  • h3: 60 characters max, each
  • p: 80 characters max, each

 

SM-15

  • For use in “Needs Attention” message types only
  • h3: 115 characters max, each
  • p: 200 characters max, each

 

SM-16

  • For use in “Critical” message types only
  • h3: 115 characters max, each
  • p: 200 characters max, each

 

SM-17

  • h2: 85 characters max
  • p: 50 characters max, each

 

 

TM-01

  • Use sparingly to add visual interest
  • No more than two Tertiary Modules per email

 

TM-02

  • Use sparingly to add visual interest
  • No more than two Tertiary Modules per email

 

TM-03

  • Use sparingly to add visual interest
  • No more than two Tertiary Modules per email

 

TM-04

  • Placement is fixed at the top of the email
  • 50 characters max
  • Use sparingly to add visual interest
  • No more than two Tertiary Modules per email

COM-01

  • 520x1px visual separator for use between related modules

COM-02

  • 600x8px separator for use between modules that are separate topics

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