Voice and tone examples

Principles

• Delight when it's right
• Focus on the payoff
• It's about them, not us
• Keep it simple
• Speak their language

Content types

• Email
• Error
• First-time use
• General UI copy
• Marketing
• Product
• Tooltip
• Zero state

Regions

• Australia
• Brazil
• Canada/English
• Canada/French
• France
• India
• United Kingdom
• United States