FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Self-Employed QuickBooks Self-Employed QuickBooks Self-Employed Online [FMS]      —      —
QuickBooks Self-Employed Mileage Calculator QuickBooks Self-Employed Mileage Calculator QuickBooks Self-Employed Online [FMS]  Mileage Calculator      —
QuickBooks Self-Employed Tax Bundle QuickBooks Self-Employed Tax Bundle¹ QuickBooks Self-Employed Online [FMS]      — Tax Bundle
QuickBooks Self-Employed App QuickBooks Self-Employed App² QuickBooks Self-Employed Online [FMS] App      —
QuickBooks Self-Employed for iPhone QuickBooks Self-Employed for iOS  QuickBooks Self-Employed Online [FMS]  [App] for iOS / Android
Intuit Workforce QuickBooks [TBD]³ QuickBooks Self-Employed Online [FMS]      —      —

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ This is the QBSE and TurboTax bundle

² Use QuickBooks Self-Employed App when referring to the app-based product without platform descriptor. This allows to differentiate between the QuickBooks “core” product. When the platform (OS) is readily identifiable like in the Apple App Store, or in an app icon, “App” is not required.

³ Intuit Workforce will now be under the QuickBooks brand as it is a service for businesses that serve the Self-Employed segment. Intuit and QuickBooks brand leaders working through this decision.

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