FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Online QuickBooks Online QuickBooks [Small Business] Online [FMS]     —     —
QuickBooks Online Simple Start QuickBooks Online Simple Start¹ QuickBooks [Small Business] Online [FMS]     — Simple Start
QuickBooks Online Essentials QuickBooks Online Essentials QuickBooks [Small Business] Online [FMS]     — Essentials
QuickBooks Online Plus QuickBooks Online Plus QuickBooks [Small Business] Online [FMS]     — Plus
QuickBooks Online Trial QuickBooks Online Trial QuickBooks [Small Business] Online [FMS]     — Trial
QuickBooks Online Mac New User QuickBooks Mac² QuickBooks [Small Business] Online [FMS]     — Mac

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ Canada: QuickBooks EasyStart

² This is essentially a marketing bundle consisting of QuickBooks [Online FMS] and QuickBooks App for Mac.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks QuickBooks Desktop QuickBooks [Small Business] Desktop [FMS]     —      —
QuickBooks Pro QuickBooks Desktop Pro QuickBooks [Small Business] Desktop [FMS]      — Pro
QuickBooks Premier QuickBooks Desktop Premier QuickBooks [Small Business] Desktop [FMS]      — Premier
QuickBooks Mac Desktop 2016 QuickBooks Mac Desktop 2016¹ QuickBooks [Small Business] Desktop [FMS]      — Mac Desktop 2016

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ No change in name as we are not revving product and legally are not allowed to make any changes to the product name.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Enterprise QuickBooks Desktop Enterprise QuickBooks [Small Business] Desktop Enterprise [FMS]      —      —
QuickBooks Enterprise Silver QuickBooks Desktop Enterprise Silver QuickBooks [Small Business] Desktop Enterprise [FMS]      — Silver
QuickBooks Enterprise Gold QuickBooks Desktop Enterprise Gold QuickBooks [Small Business] Desktop Enterprise [FMS]      — Gold
QuickBooks Enterprise Platinum QuickBooks Desktop Enterprise Platinum QuickBooks [Small Business] Desktop Enterprise [FMS]      — Platinum
QuickBooks Enterprise Advanced Inventory QuickBooks Desktop Enterprise Advanced Inventory  QuickBooks [Small Business] Desktop Enterprise [FMS] Advanced Inventory     —
QuickBooks Enterprise Advanced Pricing QuickBooks Desktop Enterprise Advanced Pricing QuickBooks [Small Business] Desktop Enterprise [FMS] Advanced Pricing      —
QuickBooks Enterprise Electronic Data Interchange QuickBooks Desktop Enterprise Electronic Data Interchange QuickBooks [Small Business] Desktop Enterprise [FMS] Electronic Data Interchange      —
QuickBooks Enterprise Manufacturing and Wholesale QuickBooks Desktop Enterprise for Category¹ QuickBooks [Small Business] Desktop Enterprise [FMS]      — for Category
QuickBooks Enterprise with Hosting QuickBooks Desktop Enterprise with Hosting² QuickBooks [Small Business] Desktop Enterprise [FMS]      — with Hosting

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ Categories: manufacturing, contractor, wholesale, retail, nonprofit

² This is a product bundle consisting of QuickBooks Desktop Enterprise and Rights Networks Hosting

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Online Mobile App QuickBooks Online App¹ QuickBooks [Small Business] Online [FMS]  App      —
QuickBooks Online for iPhone QuickBooks Online for iOS QuickBooks [Small Business] Online [FMS] [App] for iOS / Android
QuickBooks Desktop Client QuickBooks Online for Mac QuickBooks [Small Business] Online [FMS]  [App] for Mac / Windows
Android Play Store Exception:
QuickBooks Online
QuickBooks Accounting and Invoicing² QuickBooks [Small Business] Online [FMS]  [App] Accounting and Invoicing

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ Use QuickBooks App when referring to the app-based product without platform descriptor. This allows to differentiate between the QuickBooks “core” product. When the platform (OS) is readily identifiable like in the Apple App Store, or in an app icon, “App” is not required.

² This is a naming exception for specific Android Play Store channel marketing.
Rationale: As we focus on mobile, we’re paying more attention to app store optimization (ASO), which is the app store equivalent of SEO.  75% of apps are found via in app store search; we must rank organically at the top (apparently it’s top 5 or bust).  Like on the web, key words in titles and descriptions drive rankings – even more than ratings. Therefore, the team will use QuickBooks Accounting and Invoicing on Andriod App Store.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Online Payroll QuickBooks Online Payroll¹ QuickBooks [Small Business] Online [FMS] Payroll

    —

QuickBooks Online Enhanced Payroll QuickBooks Online Payroll Enhanced QuickBooks [Small Business] Online [FMS]  Payroll Enhanced
QuickBooks Online Full Service Payroll QuickBooks Online Payroll Full Service QuickBooks [Small Business] Online [FMS]  Payroll Full Service
QuickBooks Payroll QuickBooks Desktop Payroll² QuickBooks [Small Business] Desktop [FMS]  Payroll      —
Intuit Online Payroll Intuit Online Payroll³ Intuit [Small Business]  Payroll      —
Intuit ViewMyPaycheck TBD QuickBooks [Small Business] Online [FMS]      —      —

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ For QuickBooks Online, payroll is a level 2 feature, and not a level 1 product as you need QuickBooks Online in order to use QBOP. The standalone version is Intuit Online Payroll which doesn’t integrate or transfer to QuickBooks Online.

² For QuickBooks Desktop, payroll is a level 2 feature, and not a standalone, so should lead with the FMS.

³ Will not be rebranding any Intuit Online Payroll product names to QuickBooks.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Payments QuickBooks Payments QuickBooks [Small Business] Payments      —      —
QuickBooks Payments for Desktop QuickBooks Payments for Desktop¹ QuickBooks [Small Business] Payments      — for Desktop
QuickBooks Payments Email Invoicing QuickBooks Payments Email Invoicing QuickBooks [Small Business] Payments Email Invoicing      —
QuickBooks Payments Pay as you go QuickBooks Payments Pay as you go QuickBooks [Small Business] Payments      — Pay as you go
QuickBooks Payments  Merchant Service Center QuickBooks Payments  QuickBooks [Small Business] Payments      —      —
QuickBooks Ecommerce Payments QuickBooks Payments for Ecommerce QuickBooks [Small Business] Payments      — for Ecommerce
QuickBooks GoPayment (TBD) QuickBooks [Small Business] Payments [App]  for iPhone / Android
QuickBooks GoPayment Card Reader QuickBooks Payments Card Reader QuickBooks [Small Business] Payments  Card Reader      —
QuickBooks GoPayment Card Reader QuickBooks Payments EMV Card Reader QuickBooks [Small Business] Payments  EMV Card Reader      —

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ One QuickBooks Payments account works across different FMS platforms, and as a standalone product in Merchant Service Center and GoPayment.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Point of Sale QuickBooks Point of Sale QuickBooks [Small Business] Point of Sale     —      —
QuickBooks Point of Sale powered by Revel QuickBooks Point of Sale powered by Revel QuickBooks [Small Business] Point of Sale      — powered by Revel
QuickBooks Point of Sale Desktop QuickBooks Point of Sale for Desktop¹ QuickBooks [Small Business] Point of Sale     — for [QuickBooks] Desktop
QuickBooks Point of Sale iPad POS System QuickBooks Point of Sale for iPad² QuickBooks [Small Business] Point of Sale      — for iPad
QuickBooks Point of Sale Wired Bar Code Scanner QuickBooks Point of Sale Wired Bar Code Scanner  QuickBooks [Small Business] Point of Sale Wired Bar Code Scanner      —
QuickBooks Point of Sale Receipt Printer QuickBooks Point of Sale Receipt Printer QuickBooks [Small Business] Point of Sale Receipt Printer      —

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

¹ “For Desktop” is recommended as it is not a seamless integration but a sync between services similar to a 3rd Party App integration, but branded QuickBooks

² This product is tailored specifically for iPad. As a result, we use the iPad modifier instead of iOS.

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Checks and Supplies QuickBooks Checks & Supplies QuickBooks [Small Business] Checks & Supplies      —      —
QuickBooks Checks and Supplies Voucher Checks QuickBooks Checks & Supplies Voucher Checks QuickBooks [Small Business] Checks &
Supplies
Voucher Checks      —
QuickBooks Checks and Supplies Wallet Checks QuickBooks Checks & Supplies Wallet Checks QuickBooks [Small Business] Checks &
Supplies
Wallet Checks      —
QuickBooks Checks and Supplies Standard Checks QuickBooks Checks & Supplies Standard Checks QuickBooks [Small Business] Checks &
Supplies
Standard Checks      —
QuickBooks Checks and Supplies Secure Plus Voucher Checks QuickBooks Checks & Supplies Voucher Checks Secure Plus  QuickBooks [Small Business] Checks &
Supplies
Voucher Checks Secure Plus

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

 

FROM:  TO: Brand  Level 0 Level 1  Level 2 Level 3
QuickBooks Financing QuickBooks Financing QuickBooks [Small Business] Financing      —      —
QuickBooks Financing Term Loan QuickBooks Financing Term Loan QuickBooks [Small Business] Financing Term Loan     —
QuickBooks Financing Line of Credit QuickBooks Financing Line of Credit QuickBooks [Small Business] Financing Line of Credit      —
QuickBooks Financing Invoice Financing QuickBooks Financing Invoice Financing QuickBooks [Small Business] Financing Invoice Financing      —

 

[Square Brackets]=implied meaning rather than explicitly being part of the name

  • Was this Helpful?
  •