Spot graphics are used to highlight product features in a meaningful way. These features need to be agreed upon between product marketing managers and designers and should not exceed more than 12-20 graphics on a page. We expect images to change based on product releases and campaigns.
Spot graphics that explain benefits need to be strictly aligned with marketing campaign objectives to avoid an arbitrary display of benefits. They need to be used consistently across channels to reinforce value. Please consult with your marketing and product marketing partners to align on top level benefits.
Don’t use segment characters as generic people. They signify our customer segments and need to be used consistently.
Workflow graphics explain complex financial flows to customers and simplify them for their consumption. They are often used in email campaigns.
Small business scenes create a backdrop or opening statement to illustrate an in-depth concept. They are composed of individual parts which can easily be taken apart and used as smaller components. They are effective tools to tell a story from an overview to in-depth explanations. Editorial graphics can easily be complemented with additional spot graphics.
Motivational images are used for temporary marketing campaigns and need to be agreed upon by marketing managers and designers.
How to implement spot graphics
Mechanics and rules
The size for spot graphics is 100 x 80 pixels.
There should never be more then 8 spot graphics in one content sections or on one page. If you feel it requires more, please consult with the QuickBooks brand team.
Aligning spot graphics and text
Track your expenses
Snap photos of receipts and link them to
transactions to keep organized
Spot graphics and text is left justified. The descriptor below the graphic should not exceed a small header of 3 lines of text.
The distance between graphic and text is 20 pixels.