The QuickBooks logo is part of the Intuit brand system. We designed the logo to make a statement on its own and work well with Mint, Turbotax, and ProConnect.


Logotype guidelines

Understand key identifiers of the QuickBooks brand.

QuickBooks logo & product names

Prevent the perpetuation of product sub-brands.


Create familial experience between brands.

Tax and QuickBooks guidelines

Connect experiences for TurboTax Self-Employed and QuickBooks Self-Employed customers.

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