The QuickBooks logotype is the main identifier of the brand; it represents the QuickBooks story as a stand alone element. In visually overwhelming spaces, it also takes a stand against competitors and opposing messaging and must be treated with great care, protecting its integrity at all times.

Construction of the logotype specifications

Logo guidelines:

  • Don’t separate the symbol from the type treatment of the mark.
  • Don’t place our logo on a background pattern, busy image, or illustration.
  • Our logo requires a clear space all around its border to stand out.
  • If you use a reversed logo, make sure you clearly distinguish it from the background.
  • The background and logo must have a high contrast between them, and the logo should always be perfectly legible.

 

 

logotype-02clearspace

Logo clearspace

logo reversed color

Reversed logo in color

 

 

reversed black and white logo

Black and white logo

 

 

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Reversed logo

 

 

While the primary logo should always be your first option, the alternate logo can be used in those rare times when you have significant space constraints.

 

logotype-05b-qblogo

logotype-05c-qblogo02

Reversed logo in color

 

 

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Black and white logo

 

 

logotype-05e-qblogo04

Reversed logo

 

 

The minimum size protects the clear legibility of our logotype. The QB ball can never be displayed small than 26 pixels or 0.5 inches.

logotype-05f-sizing01

 

logotype-05g-sizing02

 

Below illustrates an array of examples of what not to do with the QuickBooks logo in order to protect its integrity.

Don’t use the symbol as a graphic element.
Don’t create a product line name with the logo.
Don’t change the size relationship, position, or the elements of the QuickBooks logo.
Don’t add a containing shape to the QuickBooks logo.
Don’t change the size relationship or position of the Intuit endorsement.
Don’t recreate the QuickBooks word mark or the QB symbol in a text font.
Don’t place the QuickBooks logo on a busy or cluttered background.
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