The QuickBooks logotype is the main identifier of the brand; it represents the QuickBooks story as a stand alone element. In visually overwhelming spaces, it also takes a stand against competitors and opposing messaging and must be treated with great care, protecting its integrity at all times.

 
Construction of the logotype specifications

 
Guidelines to prevent our logo from being visually comprised:

  • Don’t separate the symbol from the type treatment of the mark.
  • Don’t place our logo on a background pattern, busy image, or illustration.
  • Our logo requires a clear space all around its border to stand out.
  • If you use a reversed logo, make sure you clearly distinguish it from the background. The background and logo must have a high contrast between them, and the logo should always be perfectly legible.

 

 

logotype-02clearspace

Logo clearspace

logo reversed color

Reversed logo in color

 

 

reversed black and white logo

Black and white logo

 

 

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Reversed logo

 

 

 
While the primary logo should always be your first option, the alternate logo can be used in those rare times when you have significant space constraints.

 

 
logotype-05b-qblogo

logotype-05c-qblogo02

Reversed logo in color

 

 

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Black and white logo

 

 

logotype-05e-qblogo04

Reversed logo

 

 

The minimum size protects the clear legibility of our logotype. The QB ball can never be displayed small than 26 pixels or 0.5 inches.

logotype-05f-sizing01

 

logotype-05g-sizing02

 

 
Below illustrates an array of examples of what not to do with the QuickBooks logo in order to protect its integrity.

Don’t use the symbol as a graphic element.
Don’t create a product line name with the logo.
Don’t change the size relationship, position, or the elements of the QuickBooks logo.
Don’t add a containing shape to the QuickBooks logo.
Don’t change the size relationship or position of the Intuit endorsement.
Don’t recreate the QuickBooks word mark or the QB symbol in a text font.
Don’t place the QuickBooks logo on a busy or cluttered background.
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