The photography showcases the remarkable energy small business owners have in persuing their dreams as well as individual differences which make them unique and remarkable each in their own way. Our primay imagery captures them in authentic moments helping the observer to see their stories in an honest, direct, and trustworthy way.
The secondary photography features scenarios of our customer or partner at work, passionately and honestly absorbed in their craft and product shown in a situation. It creates the transition explaining how QuickBooks integrates into their lifes supporting their workstyle and agenda.
There are two types of secondary photos
Secondary Environmental: These photos depict owners immersed in their work in a natural environment.
Secondary Detail: These photos focus on the details of the owner’s environment that further illustrate their story. Product shots are included as naturally as possible.
Product photography is the end or the beginning of the journey, explaining the explicit features and benefits of the product. The product is shown the small business environment, but the surrounding should not distract from product and functions.
Scaling the photography for all channels