Who QuickBooks is

We are the proactive champion.

We are the champion of those who dare to dream. And fueling their success defines our own.

Our voice and tone guidelines help us know what it feels and sounds like to be the champion for all our customers. See our voice and tone at a glance (PDF).

We believe in hard work. That’s why we show up each day. We see the vision, the passion, and the drive of each and every person out there doing it for themselves. It’s what inspires us. The dreamers, the doers, and the makers. Those who are in it for their families, their community, and their future.

Attributes

How we sound

Principles

What we believe

Examples

Hear our voice and tone in product and marketing content

Style

Usage, formatting, punctuation, word list, and checklist

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