Writing for digital experiences isn’t the same as writing an essay for The New York Times. Use punctuation to communicate as clearly and effectively as possible.
In product, that often means omitting punctuation. In marketing, it means using it for rhetorical effect. Whatever your role, adhering to rules about punctuation is one of the easiest ways to maintain consistency for our customers.
|Acronyms and abbreviations||Colons||Footnotes||Quotation marks|
|Apostrophes||Dashes and hyphens||Periods||Slashes|
|Brackets||Exclamation points||Question marks|